Providing any kind of web services, there are many companies but maintaining IT standards, policies is doing few companies. when we talk about e-business any body can make site with all the technologies with passing all the security levels and hope for the best to waiting for making money. But the competition is so high , so if keeping a site with high tech without any marketing promotion you e-mail will fail within few days. That’s why we need to define promotion for e business web sites. Modern days the key promotion for e-business is Search Engine Optimization (SEO). Why I am saying SEO is the best tool for make you business TOP , just think simply after the visibility we promote to take goods and services from any ware in the world. Same policy will apply for WEB marketing also. SEO make your site mainly TOP visibility. I have seen good article by David Leonhardt regarding how you make you site with fully SEO orient. Be bold. Use the tags around some of your keywords on each page....